Alaska hotel occupancy is strongly seasonal and varies by community. The latest Alaska Tourism Industry Association (ATIA) report records summer 2025 occupancy of 80% in Anchorage, 74% in Fairbanks, and 70% in Juneau. In winter 2025-26, the reported rates were 60%, 60%, and 51%, respectively. These are STR-based market figures for named communities, and the reports caution that not every hotel property participates.
Table of contents
- Latest summer and winter occupancy
- Monthly statewide pattern
- Regional summer trends
- Regional winter performance
- Occupancy and average daily rate
- Who uses Alaska hotels
Latest summer and winter occupancy
The most recent figures in the ATIA report cover summer 2025 and winter 2025-26. Summer remained the stronger period in all three reported communities. Anchorage led at 80%, followed by Fairbanks at 74% and Juneau at 70%. The report also records Anchorage summer occupancy down 2% from summer 2024 and Fairbanks down 6% over the same comparison. Juneau’s summer 2025 occupancy is reported as 70%.
| Community | Summer 2025 | Winter 2025-26 | Reported change from prior period |
|---|---|---|---|
| Anchorage | 80% | 60% | Summer down 2%; winter unchanged |
| Fairbanks | 74% | 60% | Summer down 6%; winter up 5% |
| Juneau | 70% | 51% | Winter up 7% |
Source: Alaska Visitor Volume Summer 2025 & Winter 2025-26. The comparison percentages describe summer 2024 to summer 2025, or winter 2024-25 to winter 2025-26, as specified.
The winter results show a narrower spread between Anchorage and Fairbanks than the summer results. Both communities recorded 60% occupancy, while Juneau was at 51%. Anchorage winter occupancy was unchanged from winter 2024-25. Fairbanks increased 5% from winter 2024-25, and Juneau increased 7% over the same comparison. These changes are reported percentage changes; they are not recalculated differences in percentage points.
For travelers, the figures describe a market pattern rather than a guarantee for an individual property. A community-level rate can include participating hotels with different locations, sizes, and customer mixes. The ATIA report’s participation caution is therefore important when using these statistics to think about availability or pricing for a specific stay.
Monthly statewide pattern
The ATIA Alaska Tourism Impact Modeling 2022-2023 report provides a month-by-month statewide series from May 2022 through April 2023. Occupancy rose through the early summer, reached its highest reported level in July, and then declined into winter.
The reported monthly rates were 73.0% in May 2022, 85.8% in June, 89.3% in July, and 88.1% in August. September was 76.2%, followed by 64.7% in October. The sequence shows how quickly the reported market moved from late-summer strength into the shoulder season.
The lower part of the series covers November 2022 through April 2023. Occupancy was 54.2% in November, 51.6% in December, and 49.5% in January 2023. It then rose to 56.9% in February, 64.0% in March, and 63.6% in April.
| Month | Occupancy |
|---|---|
| May 2022 | 73.0% |
| June 2022 | 85.8% |
| July 2022 | 89.3% |
| August 2022 | 88.1% |
| September 2022 | 76.2% |
| October 2022 | 64.7% |
| November 2022 | 54.2% |
| December 2022 | 51.6% |
| January 2023 | 49.5% |
| February 2023 | 56.9% |
| March 2023 | 64.0% |
| April 2023 | 63.6% |
This series is statewide and covers a different period from the later community-level summer and winter reports. It should not be substituted for Anchorage, Fairbanks, or Juneau occupancy. It is useful for identifying the timing of the statewide seasonal cycle: the reported rate was above 85% from June through August 2022, below 65% from October 2022 through April 2023 except for March’s 64.0%, and lowest in January at 49.5%.
Regional summer trends
ATIA’s summer community figures show that Anchorage, Fairbanks, and Juneau all had higher reported occupancy in summer 2023 than in summer 2024 or summer 2025. In summer 2023, Anchorage recorded 84%, Fairbanks 80%, and Juneau 76%. In summer 2024, the corresponding figures were 81%, 79%, and 70%.
The latest summer 2025 rates were 80% for Anchorage, 74% for Fairbanks, and 70% for Juneau. The three-year sequence makes the regional differences visible without combining unlike measures:
| Community | Summer 2023 | Summer 2024 | Summer 2025 |
|---|---|---|---|
| Anchorage | 84% | 81% | 80% |
| Fairbanks | 80% | 79% | 74% |
| Juneau | 76% | 70% | 70% |
Sources: Alaska Visitor Volume Summer 2023 & Winter 2023-24, Alaska Visitor Volume Summer 2024 & Winter 2024-25, and Alaska Visitor Volume Summer 2025 & Winter 2025-26.
Anchorage’s reported summer rate moved from 84% in 2023 to 81% in 2024 and 80% in 2025. Fairbanks moved from 80% to 79% and then 74%. Juneau moved from 76% to 70% and remained at 70% in the latest summer figure. The 2025 report separately states that Anchorage was down 2% and Fairbanks down 6% from summer 2024; those reported comparisons should be kept distinct from the displayed occupancy rates.
Regional winter performance
The available winter community comparison begins with winter 2023-24 and continues through winter 2025-26. For winter 2023-24, Anchorage recorded 60% occupancy, Fairbanks 62%, and Juneau 53%, according to the Alaska Visitor Volume Summer 2023 & Winter 2023-24 report.
The latest report records Anchorage at 60%, Fairbanks at 60%, and Juneau at 51% in winter 2025-26. It states that Anchorage was unchanged from winter 2024-25, while Fairbanks increased 5% and Juneau increased 7% from that prior winter. The supplied figures do not provide a complete displayed rate for each community in winter 2024-25, so the comparison is limited to the reported changes.
The winter data also illustrates why a single statewide annual number would hide useful travel information. Anchorage and Fairbanks were both at 60% in the latest winter report, but Juneau was at 51%. Earlier, Fairbanks’ 62% in winter 2023-24 was higher than Anchorage’s 60% and Juneau’s 53%. These figures are community-level STR-based measures, not survey percentages.
Occupancy and average daily rate
Average daily rate, or ADR, provides a separate lodging-market measure alongside occupancy. The reports give ADR for all three communities in summer and winter periods. ADR is a dollar rate and should not be read as an occupancy percentage.
In summer 2023, Anchorage ADR was $249, Fairbanks ADR was $215, and Juneau ADR was $226. In summer 2024, those rates were $269, $241, and $248, respectively. In summer 2025, the reported rates were $293 for Anchorage, $248 for Fairbanks, and $235 for Juneau.
For winter 2023-24, ADR was $151 in Anchorage, $148 in Fairbanks, and $146 in Juneau. In winter 2025-26, the reported ADR was $169 in Anchorage, $149 in Fairbanks, and $162 in Juneau.
| Period | Anchorage ADR | Fairbanks ADR | Juneau ADR |
|---|---|---|---|
| Summer 2023 | $249 | $215 | $226 |
| Summer 2024 | $269 | $241 | $248 |
| Summer 2025 | $293 | $248 | $235 |
| Winter 2023-24 | $151 | $148 | $146 |
| Winter 2025-26 | $169 | $149 | $162 |
Sources: Alaska Visitor Volume Summer 2023 & Winter 2023-24 and Alaska Visitor Volume Summer 2025 & Winter 2025-26. The summer 2024 values are from Alaska Visitor Volume Summer 2024 & Winter 2024-25.
The reported summer ADR values differ by community and year. Anchorage’s listed summer ADR was $249 in 2023, $269 in 2024, and $293 in 2025. Fairbanks was listed at $215, $241, and $248. Juneau was listed at $226, $248, and $235. The latest winter ADR values were $169 in Anchorage, $149 in Fairbanks, and $162 in Juneau. Because the supplied reports provide the measures separately, occupancy and ADR are best used as parallel indicators rather than combined into an unsupported calculation.
Who uses Alaska hotels
Hotel occupancy rates describe rooms or properties in participating markets. A different perspective comes from the Alaska 2022-2023 Visitor Profile Report, which reports lodging choices among surveyed Alaska visitors. These are survey results and are not room occupancy rates.
Hotels were used by 30% of surveyed overnight visitors in 2022-2023. The share was 42% among independent visitors, 13% among cruise visitors, and 62% among guided-group visitors. The same survey reported hotel use by 28% of visitors from the Western United States and 34% of international visitors.
The visitor-type differences matter when interpreting demand. A 62% hotel-use figure for guided-group visitors and a 13% figure for cruise visitors describe different visitor segments, not competing estimates of the same occupancy measure. Similarly, 42% for independent visitors and 30% for all surveyed overnight visitors should remain labeled by their survey group.
For travel planning, the combined picture is clear enough without extending beyond the reported data: Alaska hotel markets are more heavily occupied during summer than winter, community rates differ, ADR varies by season and location, and hotel use depends on visitor type. Use the named period and source for each statistic, and treat participating-property coverage and survey methodology as part of the context.